Affirmative Marketing Toolkit
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Demographics are updated periodically based on American Community Survey 5-year data (most recently, 2016-2020). PLEASE NOTE: An update was done on March 23, 2022 at 12:30 PM Central Standard Time. Any projects saved prior to this time, and not yet approved by HUD, may need to be updated and resubmitted or the census data may not match HUD's, and as a result may not be approved.
The Affirmative Marketing Toolkit helps you market your property to those least likely to apply. The toolkit helps you easily identify demographic data (data available for all 50 US states, does not include Puerto Rico) and advertising sources (MN only) to meet affirmative marketing requirements.
The creation of the Affirmative Marketing Toolkit was supported by Minnesota Housing, HUD, Metropolitan Council, MN Legal Aid, SMRLS, and MN Legal Services.
Please Note: This tool is separate from HousingLink's main website. You will need to create a separate Username and Password for this application.